How to Build a Realtor Business Profile on Google : 15 Easy Steps

Google may be the world’s most popular search engine, but there’s more than meets the eye. That’s because Google is also a social network. That is to say; it can serve as your digital real estate for hosting and marketing your business profile. Here are how to build a realtor business profile on google.

1. Create a Google Account

For a site mostly known as a search engine, Google seems to have little to do with the search engine. But it does. That’s because search engines can index any business that sets up a page on Google. In other words, if you’re already on Google, once you establish your page, it will be considered for real estate in search results listings. It is your first step to promoting your business on the web.

2. Create a professional Google Page

Create a Google Plus page for yourself. Aside from the friend list, profile pages are not public; however, if you have a corporate website, you can also share that. Think of it as the social version of a company’s website. That way, if clients become familiar with your professional profile on Google, they’ll be able to easily find you on any site that links to your Google Plus profile.

3. Fill Your Google Profile with Information

How to Build a Realtor Business Profile on Google

4. Add Links to Your Site

After you’ve set up your Google profile, get your site linked to the page. Add a link from the home page of your website. Any other links should be in other places on your site as well.

5. Link Your Online Portfolio to Your Google Profile

This is where it gets interesting, as this will help clients easily find you on the web. You’re almost there, and you’ve already got the social network part down pat. Now, get your images linked up to your Google Plus profile. It will give Google a clear picture of the look and feel of your business so that it can associate it with the proper keywords.

6. Create a Blog

Now that you’ve already got a portfolio of images, create a blog to go along with it. A blog is the perfect social media platform to show off your work, tell your story, and give clients a look into your business in real time. You can even publish your blog on your website as part of an online portfolio so clients can get a full sight of what they would be getting by working with you.

7. Build links from your blog to your Google Page

This is another way to make it easy for clients to find you online so that you can get more business. It will make the link to your profile more prominent in search results, which means more people will find it.

8. Get Your Business Listed On Google Maps

Another way to get your business known on the web is through Google Maps. Make sure you add all your business details, including your address and phone number. It will help your clients find you for more information about what you’ve got.

9. Get AdWords to Market your Business

AdWords is a service that lets you pay to show up on the first page of Google search results. It will get people searching for your business who need it, and that’s how you market yourself online. You can set up an account, but this is only required if you want to make money from it. It is a bit more advanced.

10. Buy from Google Places to get more exposure

Google Places is like an online directory of places. You can choose to be listed there at no cost. It will be a good place for clients to find your business, especially if you’re a plumber or roofer that repairs things or installs new ones in residential areas of town. It can also help if you’re a tiny house builder that works with clients in the country.

11. Network With Other Realtors Online

You may think you’re the only realtor doing business online, but you don’t have to be alone online. Networking with other realtors online and engaging them in conversation will make it easier for them to see your profile on Google. It will increase your visibility as an expert real estate agent online.

12. Join a Local Group Online

Joining a Google local group is a great way to network with other real estate agents. You’ll be able to see what’s being talked about in the area so you can get involved, add your two cents and let other people know you’re there for them. It’s just like Facebook groups, but on Google.

13. Connect with Other Real Estate Agents Online

You can do more business by connecting with realtors who already have an online presence. Ask them what they’re doing to market themselves because you can learn from their techniques to increase your own.

14. Get a New Website Design and Build It on WordPress

If you’re unsure what to do with your new Google Plus page, it’s time to design a website. Hire a web designer and make sure you have the ability to blog. Once you’ve got your site designed, fill it with all the content and images that your best website should have, like testimonials, a blog, and pages about different aspects of your business.

15. Choose A Landing Page for Your Website

Once you’ve got your website, it’s time to figure out what page to send visitors to. You can have a page that offers pricing information, one with contact information, or one that tells your story and describes the type of client you’re looking for. It will lead people looking for help in your area right to you, which will translate into more business.

Now that you’ve got a Google Plus page, it’s time to figure out how to market your business online. It may seem like a big investment originally, but network marketing is becoming an increasingly popular way to advertise. It’s also a big way to get a professional presence online, even if you’re not ready for web design and social media marketing yet. If you want more guidance for your real estate business with little effort, get started today and enjoy the results.