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When most people think about holidays they think about Christmas, but holidays come along all year long. With Easter and Passover coming this month, some sellers are wondering if they should add a few decorations or would that be inappropriate or detrimental. Maybe as an......

Clients are the most important assets you have; it’s important to nurture and appreciate them. One of the ways real estate agents show appreciation for the business these clients bring them is through gifts. Typically these gifts take the form of dull baskets of treats......

Updated Door Knocking Tips and Tricks Just say the words “door knocking” in a room of real estate agents and feel the tension rise. You will most likely start to hear the murmurings of agents assuring each other that it doesn’t work and that it’s......

Offering Value on Social Media You already know that you need a robust social media marketing strategy as part of your overall marketing plan. We’ve all seen the agent who spams their feed with listing after listing; this is the wrong way to market your......

Finding Your Niche New real estate agents often try to be everything to everyone. In the excitement of a new career, they take every client and often drive great distances to work with any client that calls them. Seasoned agents realize that this can pull......

2019 Tips for Instagram Instagram is the modern version of billboards. Savvy real estate agents are using this medium to attract clients and engaging their audience. If you’re just getting started, you’ve probably wondered what you should post to grow your audience and attract potential......

Top 5 Expectations Sellers Have of Their Listing Agent   Regardless of whether this is your first listing or your one hundredth, understanding the basic expectations your seller has of you is important. In fact, the more experience you have with listings the more you......

Using Instagram to Boost Your Real Estate Business You already know that you need a social media strategy. Social media is a great way to build credibility while showcasing that you are both professional and relatable. Instagram is a quick and easy way to reach......

How to Capture Leads on Your Website If you’re in real estate, you already know that you need a great website. This should be your own and not one that comes with the brokerage so your work goes along with you, SEO and all. Once......

Avoid These 5 Mistakes New Agents Make New real estate agents are excited to start their new career. Unfortunately many fail in their first year because they make critical mistakes which derail their opportunity. Many of these mistakes are easy to avoid and with proper......

Like all entrepreneurs, real estate agents want to ensure they maximize their income and minimize their tax burden. Fortunately there is a multitude of legitimate ways to reduce their taxable income. * 10 Great Tax Deductions for Real Estate Agents 1. Vehicle Deductions – Lease......

In many parts of the country, the long cold winter months can be a slow time for real estate markets. It seems that clients actually hibernate – waiting for the spring season. The good news for agents is this is a great time to set......

Once the holidays are over and the New Year looms, thoughts always turn to fresh beginnings, resolutions and goals. It’s time to put the old year behind us and set our sights on doing things better and more efficiently.For real estate agents, it’s time to......

Setting a Business Plan for the New Year You already know that having a strong business plan is critical for success. Perhaps your real estate business has grown this year and now it’s time to take it to the next level or you are just......

Lead Generation Ideas that Don’t Cost a Dime There are many ways to pay for marketing, but did you know there are effective lead generation techniques that don’t cost any money at all? If have time to invest, but little or no money, try these......

Hosting Open Houses in Winter Real estate doesn’t stop just because it’s cold outside. Your clients expect the same attention to detail regardless of whether there’s snow on the ground and this includes regular open houses. Not only does the open house showcase the home......

Holiday Gift Ideas for Clients One of the best ways to touch base with past and current clients is to drop by with a holiday gift. Giving a meaningful, welcome gift can be tricky. You want to stand out from the crowd but also give......

Why Having a CRM is so Important   Real estate agents who have the best results share some of the same traits; one of the main similarities is that they are incredibly organized. They have a system which allows them to manage existing business and......

The Importance of Consistency in Marketing for Realtors Real estate agents spend a great deal of time, energy and money trying to attract new clients. Marketing programs can include yard signs, flyers, websites and social media accounts among others. The reality is that the most......

Relocation Companies – Are They Worth It For Agents?   Anyone who has been in the real estate business for any length of time knows about relocation companies. Relocation companies work with businesses to help their employees move from one location to the other. The......

Comparison between Residential and Commercial Agents   There is a common misconception that every real estate agent can help with all transactions. The truth is that those who find their niche are more successful than those who don’t. More concentrated marketing and focused education in......