We’ve all been there. Stuck staring at the screen, ready to publish a listing to MLS, but just need to write the property description. How do you make sure your property descriptions are going to capture the attention of buyers, while still being accurate and helpful? Here are a few tips to writing an effective property description (and a big announcement at the end of this article about a special tool we created to help you do so in minutes).
Here’s a hint 🙂
It’s common for agents to feel like they need to get writing when it comes time to describe a property, but being stuck at this point because of a lack creativity is counter-productive. The goal isn’t write the next great American novel – all you’re trying to do is give potential buyers an accurate understanding of what the house has on offer while also enticing them with vivid language. Being helpful trumps being creative every time.
The first sentence of your property description is key. You want to grab attention with something interesting, but not so over the top that it sounds like you’re just trying to sell them on the property. Be creative, but honest.
No one wants to sit down and read a novel when they’re just trying to get a general understanding of a property. Keep your sentences short and sweet, so that potential buyers can easily scan the text and extract the information they need.
When you use active voice in your writing, it makes the text sound more exciting and engaging. For example, instead of saying “The backyard has a pool and a deck,” try “The backyard invites you to take a dip in the pool or relax on the deck.” See the difference?
Make sure to mention any unique selling points that the property might have. If there’s something that sets it apart from other listings in the area, be sure to mention it!
A picture is worth a thousand words, so make use of them! In addition to helping break up the text, they also give potential buyers a better idea of what the property looks like.
When it comes to numbers, be as specific as possible. If the property has 3 bedrooms, 2 bathrooms, and 1,500 square feet of living space, make sure to mention that. However, don’t get too bogged down in the details. Unless it’s relevant (like if the property is in a gated community), there’s no need to mention things like the address or exact location.
Your goal is to be helpful, not pushy. You want potential buyers to get a good sense of what the property has to offer, without feeling like you’re trying to force them into anything. Use language that is inviting and informative, without being too sales-y.
Before you hit publish, make sure to proofread your work! A few typos here and there might not seem like a big deal, but they can make your writing look unprofessional. Take the time to read over your work and catch any mistakes before you publish.
We hope these tips help you write better property descriptions! And if you’re ever feeling stuck, we’ve got a special announcement that just might help…
We know that writing effective property descriptions can be time-consuming, so we’ve created a tool to help you do it in minutes.
Introducing the Agent Crate Listing Description Creator – simply enter in a few details about the property and our software will create a custom, attention-grabbing property description for you. Check it out now at agentcrate.com/ldc-demo
** Please note the links in this article are a demo version, so you’ll only be able to access the first 10 prompts of each category. For full access, sign up to become a member of Agent Crate – learn more about our real estate marketing platform.
Here’s a few tips to help you get started on using our Listing Description Creator at www.agentcrate.com/ldc-demo:
1) Start by visiting the demo page and going section by section clicking on the prompts that you feel are important for your property.
2) Make to sure add in details as you go along. The more details you provide, the more accurate and customized your listing description will be.
3) Once you’re done, click on the “Generate Listing Description” button and our software will create a custom description for you.
4) Finally, proofread your listing description and make any necessary edits. Remember, a well-written description is worthless if it’s full of typos and grammar errors.
Welcome to the home of your dreams! A masterpiece of design located in one of the most highly sought after areas of Los Angeles. Upon entering you’ll be welcomed by a perfect floorplan. The inviting living room features hardwood floors, a cozy fireplace, and large windows. The stylish kitchen has a functional layout and streamlined design and is outfitted with stainless steel appliances and granite countertops.
The master bedroom offers a chic and modern feel and has large walk in closets. The master bathroom features modern gold fixtures and exquisite finishes. The additional bedrooms are large and provide plenty of storage. The extra bathrooms offer equally amazing features with walk-in showers and dual vanities, This home also offers a media room to watch your favorite movies, a music room for relaxing and playing instruments and a sparkling pool perfect for enjoying summer days. Enjoy the stunning sunset views in the evenings. This property has everything you could ever want – What are you waiting for?
A rare opportunity presents itself to purchase this exquisite residence. A modern farmhouse with a wrap-around porch and white picket fence is ready for you. The great room is cozy and inviting with cathedral ceilings and a fireplace. This home features a popular kitchen-great room open concept wastes no space and connects the living spaces brilliantly for comfort, conversation and dining. The stylish kitchen is modern and aesthetically pleasing and offers a huge island perfect for entertaining, gorgeous solid wood cabinets, and granite countertops.
The master suite is spacious, offering a perfect place to unwind. The gorgeous master bathroom features a freestanding tub, high style finishes and offers a zen feel. The upstairs bedrooms feature their own private bathrooms. And the additional bathrooms offer spa like finishes and tranquility. Additional rooms includes a home gym perfect for the fitness enthusiast and a a wine cellar and bar to entertain in style. Outdoor features offers unobstructed views of the pool and lush backyard and garden. This is truly a resort-style community that features two amenity centers with an activities director, fitness center, and two heated community pools, Stop dreaming and start living, come and take a look today!
The above took us less than 5 minutes to create using our Listing Description Creator tool. As you can see, it’s a powerful way to quickly create high quality and customized property descriptions for your properties.
We hope you find this tool helpful and that it makes writing property descriptions a breeze! If you have any questions or feedback, please don’t hesitate to reach out to us!