Weekly Real Estate Marketing Q & A

Q: How To Create a Facebook Ads Budget for Real Estate Listings?

A: When it comes to Facebook advertising for real estate listings, you’ll want to set a budget that will help you reach your goals. How much should you spend? It depends on a few factors, including your target audience, what you’re hoping to achieve, and your overall marketing strategy.

Here are a few tips to help you get started:

1. Define your goals.

What are you hoping to achieve with your Facebook advertising? More leads? More traffic to your website? More inquiries? Knowing what you want to achieve will help you determine how much to spend.

2. Know your audience.

Who are you targeting with your ads? Knowing your target audience is key to successful Facebook advertising. You’ll want to make sure your budget aligns with your target market.

3. Decide what you’re willing to spend.

Facebook advertising can be a great way to reach your goals, but it doesn’t come cheap. How much are you willing to spend? Don’t forget to factor in your other marketing expenses, such as website design, SEO, and paid search.

Once you’ve determined your goals, audience, and budget, it’s time to create your ad. Be sure to test a few different ads to see which ones generate the best results.

We suggest between $5-$10 a day per ad to start and using the “GET LEADS” objective! If you are getting the results you desire, you may want to consider scaling the budget up incrementally.

Thanks for reading! We hope this article helped answer your question on how much to budget for Facebook advertising when selling real estate. For more tips and advice, be sure to check out our blog.

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