26 Jan WEEKLY MARKETING Q & A – WHAT ARE THE 5 TOP MISTAKES AGENTS MAKE WITH SOCIAL MEDIA?
Q: Should Real Estate Agents Blog?
There are a few pretty common mistakes real estate agents make when it comes to social media. From being inactive, to not including hashtags, to not having a strategy, and so forth. The best advice is to do your research before you jump in headfirst. This way, you’ll avoid making costly blunders. Here is a list of the most common mistakes made on social media and what you can do to remedy them.
1) Neglecting your Social Media Accounts
It is very easy for realtors to neglect their social media accounts. There are so many things that need attention on a daily basis, that sometimes social media gets pushed into the backseat. However, if neglected, this can hurt your business long-term. These pages are like an extension of you and your place of work. You should, at the very least, post updates regarding things happening in your real estate business a few times a week. This could be new listings or real estate info or local events or education, etc. Remember, each time you publish your content, you’re increasing your brand equity.
2) Not Using Right Hashtags:
Hashtags are a great way for realtors to find new customers. One of the most common mistakes is choosing generic hashtags, like #realestate or #homesforsale. Instead, choose hashtags that are specific to your location and audience. For example, if you’re a realtor in Phoenix, AZ don’t use general hashtags like #ArizonaRealEstate because there will be thousands of other realtors using the same hashtags. A better idea would be to use #phoenixrealestate, which will help you zero in on people who are interested in your area.
3) Not Having a Strategy:
Another huge mistake is not having an actual strategy for social media. It’s critical to have goals when it comes to online marketing for your business. Think about what you want to accomplish by using social media, how much time it will take up in your day and so forth. Then create a plan to achieve those goals. This includes being consistent with posts, creating graphics or videos if necessary, joining groups on Facebook to discuss relevant topics with potential customers among other things.
Creating and using a social media calendar does wonder for executing your social media marketing strategy.
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4) Being Inactive:
One of the biggest mistakes listed in this article is being inactive. Remeber, social media is social. With social media, the key is to be active and engaged with your audience in order to attract new customers. So when you start getting comments on your posts, remember to respond to your followers and engage with them. If you’re not engaging, it can make it seem like your profile is abandoned and potential customers will assume no one is there to help them.
5) Not Having a Good Bio:
Finally, make sure your bio is up to date. This is where you can put in extra information regarding your real estate business like how long you’ve been in business or that you help buyers and sellers or that you specialize in one area of real estate (like foreclosures). If you’re active on social media, you can use your bio to direct people to other social media sites where you are active. For example, you can post links to your website or other social pages. This makes it easy for customers to find the information they’re looking for quickly.
Now that you’ve avoided the common social media mistakes listed above, start engaging with your audience today. Remember, social media is just one way for realtors to expand their online presence. The more active you are on social media, the higher chance your real estate business has of taking off.
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