Weekly Real Estate Marketing Q & A


A: LinkedIn is a platform made for professional networking. It can connect with potential clients, employees, and employers. However, most people don’t know how or don’t know when to use LinkedIn for lead generation. This post outlines ways to help you generate real estate leads on LinkedIn.

How to get real estate leads on Linkedin

1. Build a Complete Profile

Building your own LinkedIn Profile can be a time-consuming process. However, creating your profile is a great way to show potential clients that you have the skills and expertise they are looking for. A profile that shows your experience, expertise, and professionalism will help you connect with people in the market for real estate.

2. Make Connections To Generate Leads

LinkedIn is a great place to generate real estate leads, but you need to make connections. Unfortunately, most networking sites aren’t very effective at generating leads. Why? Because networks don’t have enough “spokespeople.” You have to connect with people in your network who will share your information with their friends.

Think of people in your network. Are there some who could be interested in what you have to offer? Make a list of all of your connections. Follow the instructions to send a connection request. Connections will become leads and eventually turn into sales if you use LinkedIn effectively.

3. Join Linkedin Groups

Groups are a great way to generate real estate leads. Joining groups allows you to have an increased presence on LinkedIn. Make sure your profile is complete before you join any groups so it can display what you offer. After joining, start adding valuable information to the groups you join. Participate in the discussions and add links to your articles and blog posts so people can check out more of your work. This will help you connect with more people interested in purchasing real estate.

4. Engaging Meaningfully With Your Network

LinkedIn gives you the ability to send messages to anyone on their network. However, you should use this feature for one thing. Sending a message isn’t usually an effective way to get people interested in your business. Instead, you should use this feature when someone is in the market for what you offer. Add something unique or useful to your message so it stands out from all other messages people receive daily.

5.Liking + Sharing Relevant Content Help

LinkedIn allows users to like and share content from other users. This enables you to drive more traffic to your profile and ultimately helps you to generate real estate leads. Share content that relates to what you have to offer. Ensure the article or video is valuable enough for people in your network.

6. Create Content Around Trending Topics

One way to get leads on LinkedIn is to create content around trending topics. When you keep up with what people are interested in, you can write content that will resonate with them. It could be a blog post or even a full video. Make sure your content is valuable enough for people so they will follow you when your site is linked in the information.

7. Use LinkedIn Paid Advertising

If you’re looking to get real estate leads on LinkedIn, you can use their paid advertising tools. LinkedIn advertising allows you to target a specific audience and affordably connect with them. This is a great way to get visibility and generate leads on the platform. You also get access to their outsourced team willing to work hard for you.


To generate real estate leads on LinkedIn, you need to build your presence and make connections. Once you have established your credibility, you can start sharing your expertise. People will follow and connect with you as you become more valuable to them. Agent crate has plenty of ideas for building real estate leads on LinkedIn. If you would like to learn more about how to generate real estate leads, contact us today!

If you’re serious about growing your social media and marketing, consider signing up for one of Agentcrate’s social media and real estate marketing plans. We give you the tools and resources to help you succeed in social media, and grow your following quickly and easily. Contact us today to learn more!

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