Weekly Real Estate Marketing Q & A

Q: How Often Should Realtors Contact Past Clients?

A: It’s no secret that realtors should be keeping in touch with past clients. In fact, most realtors would agree that it’s one of the most important things they can do to keep their business running smoothly. 

But how often is the right amount to contact them? And what are the best ways to reach out? This blog post will explore some tips and tricks for staying in touch with your past clients!

How often should realtors contact past clients? The answer may vary depending on who you ask, but most would agree that maintaining regular communication is key to keeping your business top-of-mind. Let’s explore five ways to contact past clients:

5 Ways To Contact Realtors Contact Past Clients

1. Email campaigns 

Email campaigns are a great way for realtors to stay in touch with past clients and potential clients. Realtors should aim to contact past clients regularly, at least once a month. This will ensure that the client remembers the realtor, and it may prompt the client to refer the realtor to someone else.

 In addition, email campaigns allow realtors to keep potential clients up-to-date on new listings, open houses, and other events. By staying in touch with potential clients, realtors can build relationships and increase their chances of earning new business.

2. Newsletters 

Newsletters are a great way to share timely information with your clients. They can be sent electronically or by mail and are typically sent monthly or quarterly. Newsletters provide an easy and efficient way to keep your clients up-to-date on the latest real estate market conditions, new listings, and tips for buying or selling a home.

They also remind you that you are their trusted real estate advisor, always available to help them with their next move. And, because they are typically short and to the point, newsletters are an ideal way to stay in touch with past clients.

3. Personal notes 

Often, people wonder how often they should reach out to past clients with a personal note. As a general rule of thumb, once or twice a year should suffice. This can be in the form of a handwritten note or card during the holidays or client birthday The important thing is to show that you are still thinking about them and appreciate their business.

A quick personal check-in can also go a long way in maintaining a good relationship and keeping your name top of mind if they need to refer someone in the future. So, don’t be afraid to reach out and stay in touch with your past clients – it will only benefit you in the long run.

4. Phone call or Text- 

Sometimes, nothing replaces a good old-fashioned phone call. This is an opportunity to catch up on a client’s personal life and their real estate needs or desires. While this will depend on your schedule, aiming for quarterly touch points would be a good start.,

5. Client events –

 Hosting events for past clients is a great way to show your appreciation and build relationships. Include valuable information that will benefit your guests, such as educational seminars, open houses, or social gatherings. You might try to schedule these once a quarter if your schedule allows!

No matter which method you choose, the most important thing is to be consistent with your communication. How often you contact past clients will vary depending on your business and relationship with the client, but a good rule of thumb is to stay in touch at least once per quarter. By following these tips, you can maintain strong relationships with your past clients and keep your business top-of-mind!

Do you have any other tips for staying in touch with past clients? We would love to hear from you! Leave a comment below or reach out to us on social media. Thanks for reading!

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