20 Jun WEEKLY MARKETING Q & A – IS DIRECT MAIL DEAD FOR REAL ESTATE?
Q: IS DIRECT MAIL DEAD FOR REAL ESTATE?
Short answer: No, direct mail is not dead.
Direct mail is an effective way to reach your potential clients and find new leads. And even though we’re living in an age of digital marketing, there are still plenty of reasons why real estate agents should use direct mail.
It’s a tried-and-true method that has been around for decades—since before the internet was even invented. That means it works because it’s proven effective, not just because it looks trendy or cool on social media.
Direct mail also allows you to customize your message to your audience, which helps you stand out from competitors and make yourself more memorable. You can send out postcards or flyers with information about upcoming events or promotions at your office by using direct mail. This gives clients something tangible to hold onto and keep track of what’s going on in your business—which is especially helpful if they’re in another city or state.
Plus, many people (especially older generations) still prefer paper over technology when communicating with businesses. They may not have time for phone calls or emails but will gladly take time out of their day to read through a brochure or letter from an agency interested in helping them find their next home.
Is direct mail still relevant?
Yes. Direct mail is still relevant because it’s one of the most effective ways to reach your target audience. It’s also a great way to stay in touch with customers and build relationships.
Many businesses still use direct mail because it works—and that’s why people love it. It provides an excellent opportunity for you to connect with your customers personally, which can be valuable for both parties involved.
When is direct mail most effective?
Direct mail campaigns are most effective. When they’re designed specifically for their target audience, an individual or small group with shared interests or demographics will respond best when receiving direct mail pieces tailored specifically toward them rather than generic ones that could apply equally well.
Is direct mail making a comeback?
Direct mail is making a comeback.
While email, social media, and other digital channels have been the go-to ways to reach customers in recent years, direct mail is now gaining traction as an effective way to get your message out.
Direct mail marketing has been directly tied to increased sales, especially in B2B businesses. So what’s behind this resurgence? Here are three reasons why you should consider using direct mail for your next campaign:
1. It’s not just about physical mail anymore: The days of stuffing envelopes with paper and postage are over. Now you can send direct mail as an email or text message, And if you want to get your message into someone’s mailbox, that’s still an option too.
2. It works: According to some studies, up to 40% of consumers respond positively when they receive a piece of direct mail from a business they’ve interacted with before. Those numbers only go up when the consumer feels real value in the content being sent out (i.e., not just a coupon).
3. Exposure: Direct exposure to your farm market, for a fairly affordable price.
There are many pros and cons to using direct mail, but it comes down to what works for a particular real estate agent? Someone specializing in luxury properties might find that direct mail is not as valuable an option. But someone who specializes in helping home buyers might find direct mail more valuable than many other marketing options. The world of letters, business cards, postcards, and flyers is far from dead, but it’s also evolving. What will be interesting to see is how the changes in the housing market will change its future.
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