Top 20 New Year’s Goals for Real Estate Agents in 2022
- 14 Jan 2022
- Real Estate Marketing
- agentcrate
As new years resolutions are being made across the world, realtors should be thinking about their new year’s goals. This article lists 20 New Year’s goals for real estate agents in 2022. If you’re a new agent looking to make it big this year, or an established agent who wants to take your business to new heights, these twenty steps will help you get there! Read on for our top 20 New Year’s Goals for Real Estate Agents.
Goal #01: Double your income from last year
In order to achieve this goal, you’ll need to set new sales records and increase your commissions. You can do this by networking with new clients, developing new leads, and closing more deals. Remember that it’s not always about making the sale – it’s also about building relationships with your clients. One of the best ways to hit this goal is to increase your referral business and increase the average purchase price of the homes you help buy or sell.
Use the following formula to reverse engineer this goal:
Income goal / by average commission per sale last year = Amount of houses to sell to hit new goal.
For example, if your goal is to make $100,000 this year and your average commission per sale last year was $5000, then you would need to sell 20 homes
Goal #02: Increase your new business by 20%
New agents usually struggle to get new listings, but it’s important that you’re constantly generating new leads and opportunities for yourself. This year, work on building up your referral base so you have the ability to develop new relationships with properties owners in your area. You should also consider attending more industry events and getting involved with online real estate communities. A great way for a new agent to increase leads is to host open houses for other agents! Consider doing this a few times a month to build your prospects list fast.
Goal #03: Add 500 New Leads to Your Database
In order to achieve this new years goal, you’ll need to consistently improve your lead generation activities. You can start by developing a new referral base from local real estate agents and other real estate-related service providers (think probate attorneys, inspectors, photographers, etc). Update your website regularly so new clients know what kind of properties you have available for sale or rent. Hand out your business card at least 5 times a day. Make sure that all of your social media profiles are up to date and that new leads can find you online and add all new leads into a CRM for easy follow-up..
Goal #04: Successfully close 50 transactions
In order to close 50 transactions this year, you’ll need to be aggressive and work hard. Remember that it’s not always about getting the listing – it’s also about being able to successfully navigate through the entire sales process. You’ll need to be knowledgeable about new industry trends, as well as current real estate laws in your state. Make sure you’re always up-to-date on the latest CRM software so you can keep track of all your leads and transactions.
Goal #05: Get involved with online communities
Thanks to the advent of social media there are tons of ways that real estate agents can get involved with online communities which will give them greater access to new leads and new business opportunities. Platforms such as Instagram, Twitter, and Facebook offer great ways to connect with other agents, clients, and potential customers.
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Goal #6: Get certified in new areas of real estate
The real estate industry is constantly evolving, so it’s important that you’re always learning new things and expanding your knowledge base. This year, consider getting certified in new areas such as commercial or investment real estate. Not only will this make you a more well-rounded agent, but it will also give you a competitive edge over your competitors.
Goal #07: Increase productivity by 20%
In order to achieve all of your new year’s goals, you’ll need to be productive and efficient with your time. This year, try to increase your productivity by working smarter rather than harder. One way to do this is by using time-saving tools such as new workflows, task-management apps, and productivity tools
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Goal #08: Develop new business relationships with realtors in new cities.
While there are plenty of places you can get listings from right now, it’s important that you’re always developing new leads for yourself so you have the ability to find more properties owners who might be interested in working with you. One way to do this is by networking with realtors in new cities and getting involved with their local industry associations.
Goal #09: Automate your business processes
In order to save time and increase efficiency, it’s important that you automate as many of your business processes as possible. This year, work on automating tasks such as lead management, CRM data entry, and social media posting. Not only will this save you time, but it will also help to ensure that your business runs smoothly and efficiently.
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Goal #010: Take a new course in real estate
The best way to learn is by doing, so this year consider taking a new course in real estate. Courses are available at all levels of education ranging from new agents to veteran brokers, so there’s something for everyone. Courses can be found both on-site and online, giving you the option to further your learning while remaining flexible with your schedule.
Goal #011: Reach out to new clients through social media
Social media is a new and ever-evolving way to connect with new clients. This year, consider reaching out to new prospects through social media by hosting your own Facebook Live events or creating engaging content for ALL your social media pages and groups.
Goal #012: Actively participate in industry associations
Industry associations such as the NAR (National Association of Realtors) and your local Realtor Associations host hundreds of events throughout the year which will give you new opportunities to network with other agents, learn new skills, and find new leads. Consider joining at least one association this year.
Goal #013: Utilize new tools to manage your listings
Listing management tools are a new and ever-growing category of real estate technology. This year, consider utilizing a new listing management tool in order to make the process of managing your listings easier and more efficient. Listing management tools can help you with everything from creating and publishing listings to tracking leads and managing client communications.
Goal #014: Use Google Analytics to measure the success of new marketing initiatives
In order to gauge how successful your new year’s goals are, you’ll need a tool that can help you track and quantify new website traffic. This year consider using Google Analytics in addition to other tools such as Facebook Ads Manager.
Goal #015: Blog twice per week for 20 weeks
Blogging is an important new years goal for real estate agents. Not only will blogging give you the opportunity to share your expertise with new clients, but it will also help establish you as a thought-leader in your industry and help drive new traffic back to your website.
Goal #16: Help new agents through educational initiatives
Helping new and upcoming realtors is a great new years goal for an agent. This year, consider taking part in educational initiatives such as speaking at local conferences or teaching new brokers how to use technology within their business practices.
Goal #17: Make it easy to share your content with social media sharing buttons
One of the best new years goals for any business is to make it easy for customers and clients to share your content. This year, consider adding social media sharing buttons to all of your website’s pages and blog posts in order to increase the reach and impact of your content.
Goal #18: Subscribe to new blogs in your industry
One of the best new years goals for any business is to read new content. This year, consider subscribing to at least five new blogs or newsletters that are relevant and interesting to you in order to stay abreast of new changes in the real estate market.
Goal #19: Attend a real estate conference
Attending a real estate conference is another great new years goal for any agent. This year, consider attending at least one real estate conference in order to learn new skills, network with other professionals, and stay up-to-date on the latest industry news.
Goal #20: Utilize video content to market your business
Video content is becoming an increasingly important marketing tool. This year, consider creating short video clips highlighting the services that you offer or featuring client testimonials to add to your content. Video content is a great way to connect with new clients and help them better understand what it is that you do as a real estate agent.
Final Thoughts
These are just a few of the new year’s goals that real estate agents should consider for 2022. By setting realistic and achievable goals, you’ll be able to improve your business performance and stay ahead of the competition. What are your new years goals for your real estate business? We hope you enjoyed our blog about 20 New Year’s Goals For Real Estate Agents and hope you hit all your goals this year.
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