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Social Media Strategy for Real Estate – Why You Need One and What’s In it? Most real estate agents today realize they need a website. From simple brokerage supplied sites to expensive, branded independent sites, most agents today have at least a site with a......

Why Fresh Social Media Content For Real Estate Matters You already know that to be successful in real estate, you have to have a website and Internet presence. Perhaps you’ve invested in your own site or are using your brokerage provided website; you’ve created a......

Setting Seller Expectations Visit any real estate office and you will hear agent complaining about unrealistic sellers. Yet dig a little deeper and more often than not, the complaint stems from poorly set expectations from the beginning of the relationship. From the very first meeting,......

Just Sold Postcards – Advertise Your Success to Your Target Audience We’ve all seen them – the Just Sold postcard. They’ve been seen in mailboxes and dropped off on front porches and even with the increased online presence of real estate agents and brokerages, these......

Marketing Investment Properties Marketing investment properties is a completely different strategy from the standard residential resale listing. While often located in the same neighborhood or even the same street, investors are looking at these homes differently from home buyers. They need to ensure that the......

Ideas for Social Media Video Marketing for Agents There is no doubt that videos have become the fastest, most exciting social media in the marketplace. You already know that successful real estate agents are using video to market their listings and themselves. If you’re new......

Nothing is more frustrating than watching a great listing sit on the market. Those early days of activity slowly turn to weeks and still no offer. The seller becomes frustrated and so does the listing agent. If you are facing a stale listing, fortunately there......

There are many successful real estate teams in the industry. A well organized and managed team can create increased opportunities for new clients and increased name recognition. There are great reasons for starting your own team, but there are negatives as well. It’s important to......

Multi-tasking has become a way of life. Contracts are signed while ordering the half-café-mocha-latte-light foam-extra hot-no whip at Starbucks. It’s a badge of honor to be able to seamlessly handle 6 different tasks at once, but at some point most people realize they can’t do......

As a professional real estate agent, you already know that listings sometimes do not sell. If you have a listing that is about to expire, understanding why is important. Not only might you be able to renew the listing, but it also allows you to......

Once the transaction has closed, it’s natural to want to let your client know how much you appreciate their business. While there’s nothing wrong with the bottle of champagne or monogrammed doormat, thinking outside the box can provide a lasting impression. Here are some innovative......

You’ve heard the expression that, “a house is not a home.” A building or blank living space is not a home until someone inhabits it and creates a life in it; yet most real estate agents are marketing just that – the space. Read most......

Offering Value on Social Media You already know that you need a robust social media marketing strategy as part of your overall marketing plan. We’ve all seen the agent who spams their feed with listing after listing; this is the wrong way to market your services on...

Finding Your Niche New real estate agents often try to be everything to everyone. In the excitement of a new career, they take every client and often drive great distances to work with any client that calls them. Seasoned agents realize that this can pull you in...

2019 Tips for Instagram Instagram is the modern version of billboards. Savvy real estate agents are using this medium to attract clients and engaging their audience. If you’re just getting started, you’ve probably wondered what you should post to grow your audience and attract potential clients. Five...

Top 5 Expectations Sellers Have of Their Listing Agent   Regardless of whether this is your first listing or your one hundredth, understanding the basic expectations your seller has of you is important. In fact, the more experience you have with listings the more you should remind...

Using Instagram to Boost Your Real Estate Business You already know that you need a social media strategy. Social media is a great way to build credibility while showcasing that you are both professional and relatable. Instagram is a quick and easy way to reach your...

How to Capture Leads on Your Website If you’re in real estate, you already know that you need a great website. This should be your own and not one that comes with the brokerage so your work goes along with you, SEO and all. Once you...

Avoid These 5 Mistakes New Agents Make New real estate agents are excited to start their new career. Unfortunately many fail in their first year because they make critical mistakes which derail their opportunity. Many of these mistakes are easy to avoid and with proper preparation,...

Like all entrepreneurs, real estate agents want to ensure they maximize their income and minimize their tax burden. Fortunately there is a multitude of legitimate ways to reduce their taxable income. * 10 Great Tax Deductions for Real Estate Agents 1. Vehicle Deductions – Lease payments and...

In many parts of the country, the long cold winter months can be a slow time for real estate markets. It seems that clients actually hibernate – waiting for the spring season. The good news for agents is this is a great time to set...

Once the holidays are over and the New Year looms, thoughts always turn to fresh beginnings, resolutions and goals. It’s time to put the old year behind us and set our sights on doing things better and more efficiently.For real estate agents, it’s time to...