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Social Media Strategy for Real Estate – Why You Need One and What’s In it? Most real estate agents today realize they need a website. From simple brokerage supplied sites to expensive, branded independent sites, most agents today have at least a site with a......

Why Fresh Social Media Content For Real Estate Matters You already know that to be successful in real estate, you have to have a website and Internet presence. Perhaps you’ve invested in your own site or are using your brokerage provided website; you’ve created a......

Setting Seller Expectations Visit any real estate office and you will hear agent complaining about unrealistic sellers. Yet dig a little deeper and more often than not, the complaint stems from poorly set expectations from the beginning of the relationship. From the very first meeting,......

Just Sold Postcards – Advertise Your Success to Your Target Audience We’ve all seen them – the Just Sold postcard. They’ve been seen in mailboxes and dropped off on front porches and even with the increased online presence of real estate agents and brokerages, these......

Marketing Investment Properties Marketing investment properties is a completely different strategy from the standard residential resale listing. While often located in the same neighborhood or even the same street, investors are looking at these homes differently from home buyers. They need to ensure that the......

Ideas for Social Media Video Marketing for Agents There is no doubt that videos have become the fastest, most exciting social media in the marketplace. You already know that successful real estate agents are using video to market their listings and themselves. If you’re new......

Nothing is more frustrating than watching a great listing sit on the market. Those early days of activity slowly turn to weeks and still no offer. The seller becomes frustrated and so does the listing agent. If you are facing a stale listing, fortunately there......

There are many successful real estate teams in the industry. A well organized and managed team can create increased opportunities for new clients and increased name recognition. There are great reasons for starting your own team, but there are negatives as well. It’s important to......

Multi-tasking has become a way of life. Contracts are signed while ordering the half-café-mocha-latte-light foam-extra hot-no whip at Starbucks. It’s a badge of honor to be able to seamlessly handle 6 different tasks at once, but at some point most people realize they can’t do......

As a professional real estate agent, you already know that listings sometimes do not sell. If you have a listing that is about to expire, understanding why is important. Not only might you be able to renew the listing, but it also allows you to......

Once the transaction has closed, it’s natural to want to let your client know how much you appreciate their business. While there’s nothing wrong with the bottle of champagne or monogrammed doormat, thinking outside the box can provide a lasting impression. Here are some innovative......

You’ve heard the expression that, “a house is not a home.” A building or blank living space is not a home until someone inhabits it and creates a life in it; yet most real estate agents are marketing just that – the space. Read most......

Once the transaction has closed, it’s natural to want to let your client know how much you appreciate their business. While there’s nothing wrong with the bottle of champagne or monogrammed doormat, thinking outside the box can provide a lasting impression. Here are some innovative ideas for...

You’ve heard the expression that, “a house is not a home.” A building or blank living space is not a home until someone inhabits it and creates a life in it; yet most real estate agents are marketing just that – the space. Read most...

There are many successful real estate teams in the industry. A well organized and managed team can create increased opportunities for new clients and increased name recognition. There are great reasons for starting your own team, but there are negatives as well. Understanding the pros...

One of the staples of a comprehensive listing strategy is holding open houses. Still a hotly debated issue within the real estate community, done correctly an open house is a great way to showcase a listing to potential buyers and their agents. Guide for Hosting an...

Failing to follow-up is one of the easiest ways to fail in your real estate business. From effective communication with current and past clients to nurturing new leads and prospects, follow-up is a critical component in creating and developing new sales opportunities. Find the Time...

Millennials have entered the housing market and with them they have brought new ideas about what a home should look like. These younger buyers expect a lot from their environment; they like larger living spaces, media rooms and smart home technology. Millennials want homes which complement...

A professional agent will always seek out potential buyer feedback after a showing. Of course the first bit of feedback is that the buyer did not write an offer. While that’s never good news, the most important thing going forward is to find out why....

When most people think about holidays they think about Christmas, but holidays come along all year long. With Easter and Passover coming this month, some sellers are wondering if they should add a few decorations or would that be inappropriate or detrimental. Maybe as an agent...

Clients are the most important assets you have; it’s important to nurture and appreciate them. One of the ways real estate agents show appreciation for the business these clients bring them is through gifts. Typically these gifts take the form of dull baskets of treats or...

Updated Door Knocking Tips and Tricks Just say the words “door knocking” in a room of real estate agents and feel the tension rise. You will most likely start to hear the murmurings of agents assuring each other that it doesn’t work and that it’s old fashioned....