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Social Media Strategy for Real Estate – Why You Need One and What’s In it? Most real estate agents today realize they need a website. From simple brokerage supplied sites to expensive, branded independent sites, most agents today have at least a site with a......

Why Fresh Social Media Content For Real Estate Matters You already know that to be successful in real estate, you have to have a website and Internet presence. Perhaps you’ve invested in your own site or are using your brokerage provided website; you’ve created a......

Setting Seller Expectations Visit any real estate office and you will hear agent complaining about unrealistic sellers. Yet dig a little deeper and more often than not, the complaint stems from poorly set expectations from the beginning of the relationship. From the very first meeting,......

Just Sold Postcards – Advertise Your Success to Your Target Audience We’ve all seen them – the Just Sold postcard. They’ve been seen in mailboxes and dropped off on front porches and even with the increased online presence of real estate agents and brokerages, these......

Marketing Investment Properties Marketing investment properties is a completely different strategy from the standard residential resale listing. While often located in the same neighborhood or even the same street, investors are looking at these homes differently from home buyers. They need to ensure that the......

Ideas for Social Media Video Marketing for Agents There is no doubt that videos have become the fastest, most exciting social media in the marketplace. You already know that successful real estate agents are using video to market their listings and themselves. If you’re new......

Nothing is more frustrating than watching a great listing sit on the market. Those early days of activity slowly turn to weeks and still no offer. The seller becomes frustrated and so does the listing agent. If you are facing a stale listing, fortunately there......

There are many successful real estate teams in the industry. A well organized and managed team can create increased opportunities for new clients and increased name recognition. There are great reasons for starting your own team, but there are negatives as well. It’s important to......

Multi-tasking has become a way of life. Contracts are signed while ordering the half-café-mocha-latte-light foam-extra hot-no whip at Starbucks. It’s a badge of honor to be able to seamlessly handle 6 different tasks at once, but at some point most people realize they can’t do......

As a professional real estate agent, you already know that listings sometimes do not sell. If you have a listing that is about to expire, understanding why is important. Not only might you be able to renew the listing, but it also allows you to......

Once the transaction has closed, it’s natural to want to let your client know how much you appreciate their business. While there’s nothing wrong with the bottle of champagne or monogrammed doormat, thinking outside the box can provide a lasting impression. Here are some innovative......

You’ve heard the expression that, “a house is not a home.” A building or blank living space is not a home until someone inhabits it and creates a life in it; yet most real estate agents are marketing just that – the space. Read most......

Setting a Business Plan for the New Year You already know that having a strong business plan is critical for success. Perhaps your real estate business has grown this year and now it’s time to take it to the next level or you are just starting...

Lead Generation Ideas that Don’t Cost a Dime There are many ways to pay for marketing, but did you know there are effective lead generation techniques that don’t cost any money at all? If have time to invest, but little or no money, try these ideas...

Hosting Open Houses in Winter Real estate doesn’t stop just because it’s cold outside. Your clients expect the same attention to detail regardless of whether there’s snow on the ground and this includes regular open houses. Not only does the open house showcase the home for potential buyers,...

Holiday Gift Ideas for Clients One of the best ways to touch base with past and current clients is to drop by with a holiday gift. Giving a meaningful, welcome gift can be tricky. You want to stand out from the crowd but also give them...

Why Having a CRM is so Important   Real estate agents who have the best results share some of the same traits; one of the main similarities is that they are incredibly organized. They have a system which allows them to manage existing business and nurture their...

The Importance of Consistency in Marketing for Realtors Real estate agents spend a great deal of time, energy and money trying to attract new clients. Marketing programs can include yard signs, flyers, websites and social media accounts among others. The reality is that the most important...

Relocation Companies – Are They Worth It For Agents?   Anyone who has been in the real estate business for any length of time knows about relocation companies. Relocation companies work with businesses to help their employees move from one location to the other. The relocation...

Comparison between Residential and Commercial Agents   There is a common misconception that every real estate agent can help with all transactions. The truth is that those who find their niche are more successful than those who don’t. More concentrated marketing and focused education in one concentration...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]  How to Market “Lifestyle” When Selling a Home Marketing a home for sale is about much more than the number of bedrooms and bathrooms. While buyers certainly are searching for specific features, they don’t buy based on just these;...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]  From “No” to “Sold” – Great Responses to Seller Objections What do most real estate agents lack that the great ones possess? Is it just luck? No, it’s the ability to handle objections. In a listing appointment, it’s common...