Did you know that there are over 500 million Instagram users? That’s more than double the number of Facebook or Twitter users. That’s a lot of people! With so many potential real estate leads on Instagram, it is worth your time to change up your marketing strategy and learn how to generate real estate leads on Instagram.
Here are 35+ amazing tips to grow your Instagram and gain real estate leads on the platform.
This is the first step to drawing in followers and potential clients for your real estate Instagram account. Your profile picture should be a high-quality photo of yourself.
Make sure your headshot is clear and that your name is readable. In the bio, explain exactly what you do as a real estate agent.
Make sure to include a link back to your website! This will speed up the process of those looking for a real estate agent finding you.
Once you’ve established your presence on Instagram, it’s time to start sharing content that is valuable to potential clients.
If you’re in the business of selling real estate, then you need to post photos that show off different types of homes as well as places nearby.
Use your real estate Instagram account as a way to showcase the various features and amenities that your clients want to see in their dream home.
Make sure the images you post are high quality and have proper lighting. Having a clean and interesting photo will encourage viewers to like and comment on it, which will lead to more social engagement and Instagram real estate leads.
Ensure all content you post on your real estate Instagram accont is of the highest quality possible. If the photo is blurry or doesn’t have proper lighting, most people will move on to something else that catches their eye instead of clicking on your post.
Instagram allows users to tag content with keywords so that other users can find them easily. These tags are called hashtags, and it’s important to use them correctly to draw in the right kind of viewers.
Try searching for existing real estate instagram hashtags like “#realestate”, “#houses”, or “#homesforsale”. If you need additional inspiration, we’ve also created a great article with the top 100 real estate hashtags agents should use.
Think out of the box when using hashtags. Incorporating a trending hashtag will allow you to expand your reach.
For example, if there is a popular local hashtag trending, include the relevant hashtags so that people who are interested in those hashtags will visit your content as well.
Some of your followers might be real estate agents, investors, or potential clients who will benefit from your posts. In order to find these users, you need to follow the accounts of other realtors and discussion boards.
If your competitors are posting content that is valuable to you on their real estate Instagram account, then they’re probably posting it for a reason.
Follow as many people as possible, but don’t go overboard or you’ll appear desperate.
You’ll surely gain inspiration from the accounts you follow. Find and follow real estate investors or agents who are already successful with their accounts.
Note what they do well and try to implement similar strategies with your account.
Don’t limit the accounts you follow to only real estate though; check for other hashtags and accounts that may be useful to your real estate business.
For example, you might want to follow a local university if their students are likely to be moving soon and looking for a house in the near future. Create a large following of potential clients by following as many relevant accounts as possible!
Instagram ads are one of the best ways to promote your real estate business on Instagram. These ads give users access to an exclusive offer or discount in order to attract interest, and it’s easy for businesses to use them.
There are three types of Instagram ads that you can choose from: photo, video, and carousel. All three formats are used similarly to regular Instagram, except that the ads are designed with a specific objective in mind.
When running real estate Instagram ads – you can direct viewers to your website, a specific landing page, or your Instagram profile.
You can choose to run ads that are displayed as regular posts on an Instagram user’s feed – or if you’d like – you can pay for them to appear as sponsored posts at the top of the Instagram feed.
Types of ads an agent might run on Instagram include:
These ads allow you to upload an image and tell a story using that image. You can display the image as the ad itself, or post it as a regular Instagram photo after it has been displayed as an ad for 24 hours. Either way works well to capture your audience’s attention, but if possible try to use them in conjunction with each other.
These types of ads allow you to upload a video and they can be played within the ad itself. Videos are becoming increasingly popular on Instagram, so this is a great way to capture your audience’s attention!
These types of ads allow you to add multiple images or videos into one post. You can show your potential clients several photos of the house, and then direct them to another page for more information about it.
Carousel ads are a great way to show potential clients as much about your product or service as possible, while still being able to direct them to other pages where they can find out more.
When you begin advertising on Instagram – make sure that the photo is visually compelling and not overwhelming. It should be simple enough for anyone to understand what’s going on in it.
You should also make sure that your ad is relevant to the audience you are trying to reach, don’t try to sell something that people are never going to want!
Although this isn’t necessarily a guideline for Instagram ads, you’ll want to keep all of your information concise and easily readable. Give users just enough information about your product or service that they want to know more about.
Don’t forget about hashtags when advertising on Instagram either! These allow you to target a specific group of people who are likely to be interested in your product or service.
You can use up to 30 hashtags in one post (no more than 10 for carousel ads), and make sure they are relevant to your ad.
If you’re running an ad for a house, using hashtags like #realestate or #homesforsale will help bring in new followers who are specifically interested in buying homes!
The most important rule for real estate agents getting leads on Instagram is to post content that your target audience wants to see.
Your ad might get their attention, but they won’t follow or connect with you unless you provide them with something useful.
If you’re a real estate agent, then include information about the market and trends in your city. Whenever possible, try to post before or after one of your competitors so that you can piggyback off their success.
There are a variety of posts that real estate agents should use to stay top of mind. Some ideas are recaps of listings that you’ve seen, before and after photos, or fun facts about your neighborhood or property type.
Other types of posts to stay top of mind include educational, design tips, and even personal posts.
If you have a life outside of work (which we hope you do!), then share it with your real estate instagram account followers also to help them get to know you better.
If people comment on your posts or like your content, make sure to follow them. Instagram allows you to find users who interact with your posts by linking their profiles to their public Facebook accounts.
Once you’ve followed someone, they’ll be notified of this and will likely return the favor. Keep track of all the people that you follow for this reason; if one of them does connect with you, then that’s one more lead than you had before.
Instagram isn’t just for sharing photos and videos; it also allows users to post links in thier bio to other websites. These links can be used as a way to promote your business’s blog posts or as part of a call to action.
For example, you can use them as part of a contest or ask users to like and share your post if they want to win. The more social shares you receive, the more exposure your post will get and the more people will see it.
If someone leaves a comment on one of your posts, then you can send them a direct message. This is similar to sending someone an email or connecting with them on LinkedIn, and it’s a good way to start a conversation. If they like what you have to say and follow your account, then that’s another lead for your business.
Hashtags are a great way to attract Instagram users who might be interested in your business. They make it possible for people searching with those keywords to find you, and they also help improve the discoverability of your posts.
The good thing about hashtags is that you don’t have to limit yourself to existing real estate hashtags. You can create your own as long as they’re relevant, and the more hashtags you use, the better exposure you’ll have.
Make sure to use both broad and targeted hashtags. A post with hashtags like #realestate and #roofing is going to be lost in a sea of posts.
A better approach real estate agents might take would be to include hashtags that are more specific, such as #realestateagentsinnewyorkcity or #myhomeisworth500000 or at least utilizing a mixture of both broad and niche.
Some additional examples of niche hashtags are:
P.S. If you want a free list of the best real estate hashtags for realtors you go here: 101 Best Real Estate Hashtags Every Agent Needs
People have a tendency to ignore direct messages from strangers on Instagram, but this doesn’t mean that it’s a bad idea to send one. If you’re trying to get their attention, then it’s worth the risk.
Another benefit of sending a direct message is that they might see your account if they open up their inbox and notice an invitation from someone they don’t know.
People love taking quizzes, and you can use them to gain more followers on Instagram. They’re easy to make; all you need is a little bit of creativity and an understanding of what your target audience wants.
Create the quiz in a way that will get people answering questions about themselves, tie it into real estate, and then post it on your own feed with a call to action for them to take the quiz.
If you want to improve your discoverability on Instagram, then make sure that you follow hashtags associated with your industry.
The more users that see your posts and check out your profile, the higher the chance of them following you, and the higher the chance they will become real estate leads on Instagram in the future.
Some relevant hashtags that a real estate agent might follow include #realestate, #homesforsale and #condos.
This is entirely optional, but it can help you get more users. It’s common practice for Instagram users to find hashtags in bios and click on them to check out the post associated with that tag. If your bio doesn’t have any hashtags, then most people won’t even bother clicking on them.
This would be a great area to place your branded hashtag, as well as a few hashtags specific to your niche.
If you want to stand out in the sea of other users and not waste your potential real estate leads on instagram, then make sure that you respond quickly to every comment and direct message that you receive.
Your response time sets the tone for your brand’s image, so if someone sends you a message, then do your best to respond in less than an hour.
Make sure your notifications are enabled and set up a separate smartphone for Instagram. This way you always know when someone comments on your post and asking them for their email address is much easier.
Instagram users are fickle, so it doesn’t pay to only post updates when you feel like it. Instead of posting whenever the mood strikes you, create a schedule that works for you and stick to it.
This will help build your audience’s trust in you, and it’ll also make them look forward to your posts.
It might be challenging at first because Instagram doesn’t offer an option for scheduling posts, but do what you can to come up with something that works.
Using a real estate social media calendar would be a great way to get started. Utilizing a calendar offers many benefits and can help you plan and schedule posts.
Real estate agents who use a social media calendar to plan thier content are found to have 2x as many interactions as those who don’t.
An example of a week of social media posts for real estate agents might be:
Monday: Post about key takeaways from real estate seminar you attended.
Wednesday: Publish blog post that talks about how to find the best fixer upper homes in your area.
Friday: Share 5 tips for staging a home for sale.
During peak hours (midday and 6-8 pm) post daily
Instagram changed its algorithm in 2018. Now posts are sorted based on your relationship with the user, rather than by popularity.
If someone doesn’t follow you back or interact with you regularly, then they’ll see your posts at a much lower rate than people who do follow you.
Since this change benefits users who have larger followings, it makes sense to optimize your posts for it.
One way to do this is by using Instagram scheduling tools that post at the best time of day based on the user’s own habits, which are detailed thanks to their smartphone’s location data.
Instagram stories are a great way to make your real estate audience more engaged with your profile. They can’t be missed, since they’ll show up in the user’s feed just like regular posts.
This means that if you create an Instagram story, then you’ll get their attention even if they don’t follow you.
Ideas for real estate instagram stories include:
– Unexpected ways to use your space
– Before and after pictures of renovations or updates you’ve made
– Tips and tricks for improving your liveability. (For example, what kind of plants you should put in certain areas)
Doing real estate Instagram stories like these on a regular basis can lead to more followers who will be interested in the real estate you have to offer.
The main benefit of using Instagram as a social media marketing tool is that you can track your engagement levels.
You can see how many people like and comment on your posts, which will help you determine the type of content that works best for you. Use this information to create better posts in the future.
Remember, you’ll need an Instagram business account to see analytics and other key information.
Before you can get a lot of Instagram followers, or real estate leads on Instagram, you need to have a lot of engagement. If you’re getting likes and comments from people who don’t know your account exists, then they won’t take the time to follow you in the future.
The best way around this is by starting a profile with engagement as your major goal. This means that you should only post content that your audience is interested in, and you should interact with them as much as possible.
You can employ a few social media linking strategies to help you get more followers on Instagram for your real estate business. The first is to link to your profile from your other social media accounts.
This will allow users to follow you on Instagram directly from their preferred site. You can also include a link in blog posts, email signatures, and more.
Create an interview with each of your past clients on Instagram. This will allow you to demonstrate your expertise, while also giving viewers social proof about the kind of work you do.
You can ask questions like:
– How long have you lived in this house?
– Would you recommend the neighborhood?
-How was your experience?
Asking and answering questions like these can lead to higher engagement and more followers.
Social media marketing isn’t just about promoting your own account on social media platforms. You can also promote your real estate Instagram profile on other sites by linking to it in your email signatures, blog posts, and more.
Whenever possible, use social media buttons on these sites that directly link to your Instagram account. You can also include a profile button for your Instagram account on your business cards or letterheads.
If your business is located somewhere that’s great for tourism – like a national park, historical landmark, or theme park – then you can use Instagram as a free marketing tool. Include pictures of the location on your profile and encourage visitors to tag themselves in them so that they show up on their own pages. You can also partner with nearby companies for cross-promotions as a way to increase your real estate leads on instagram.
Real estate agents can benefit from using Instagram as a social media marketing tool. You can share information about the market, provide insight on how to run a successful business, and even network with other real estate agents by posting related content. Make sure that you only post relevant and high-quality content so that your audience sees you as an expert in the industry.
If you have a physical location, then you can use Instagram to attract visitors. One easy tactic is to post pictures of your business and its surrounding area with the “geotag” location included in the post itself.
If the location of your business is ideal for tourism, then you should also include pictures of your building on Instagram. These posts will encourage people to visit your site and follow you.
You can use this tactic to obtain email addresses or start messaging conversations of potential leads. Post pictures on Instagram with a call-to-action caption that directs users to visit your website or freebie offer. For example, you could feature a picture of a free download of a new construction guide and ask users to “Subscribe to receive this freebie!”
Tag the local businesses in your posts that you’ve collaborated with or that you would like to work with in the future. This increases the chance that your posts will show up on their social media profiles and allows them to notice you.
Your goal here is to make it as easy as possible for these businesses to find you and work with you.
And if you are both in the same market, their customers can be your customers.
One of the best ways to prove that your business is reliable and trustworthy is by sharing reviews, testimonials, and praise from satisfied customers.
Post these reviews on your Facebook page and then share them on Instagram as well. This tactic will help your followers see you as a real estate industry leader and attract new customers for your business.
Referrals are the heart of any real estate business and sharing testimonials on Instagram can help bring new clients to your door.
When you comment on other people’s photos, it allows their audience to check out your account. Though the Instagram algorithm will make sure that any new comments are pushed down quickly, if you are highly active with lots of followers, there’s a good chance someone might see what you wrote.
This is another great way to attract new visitors to your profile. Post quotes on your real estate Instagram stories and invite people to like, comment, share, or follow you if they like what they see. Make sure that the quote itself relates back to your business in some way so that you encourage people who are interested in what you do.
People like to interact with other people, not just their brands. One great way to make yourself more human is to post pictures of yourself and your team on Instagram. Write a short caption about them or simply include information about who they are and what they do.
Polls are a great way to interact with your followers and get them involved in your business. You can also use Instagram polls to gather information about what your customers want from you, which can help shape some of your future product/service offerings.
Ideas for polls real estate agents can post include:
• What is your room in your house? kitchen/den
• Which months do you prefer to look for new properties? summer/fall
• Are you planning on moving – yes/no
Or even ask poll questions that don’t have to do with real estate, such as:
• Pumpkin Spice Latte – yay or nay
• Coffee or Tea?
The goals with creating polls is to get more interaction on your real estate Instagram posts, gather valuable data about the wants of your customers, and to become a better real estate professional.
If you regularly work with clients, then tagging them in posts is an easy way to create extra exposure for your business.
Tagging works best when it’s done regularly and not just once or twice. So remember to tag your customers regularly on Instagram!
Clients love to be recognized and tagged in your posts on Instagram. It allows them to feel appreciated and helps build business relationships between you and your clients.
Instagram reels are similar to tiktok videos, but they last for 15 seconds. The images are all full-screen and users can take screen captures of their favorite image or clip.
You can create real estate Instagram reels to include the best photos from your feed, show off your latest design work, tell a story with photos, or capture a behind-the-scenes look at your business.
Posting videos on Instagram is a great way to grow your brand’s presence and gain new followers. It takes a bit of work, but you can find plenty of tutorials online that will show you how to upload a video onto your Instagram feed.
Instagram reels are gaining popularity because they allow you to combine up to 10 photos/videos into one cohesive post. This gives your followers a chance to see all of your content, without having to scroll through multiple posts.
Instagram reels are short clips and usually only last for 15-30 seconds. They’re a great way to summarize your brand or an event in just one clip! You can add music and text to make your Instagram reel as creative as possible.
As you can see, there is plenty of easy and affordable ways to grow your real estate Instagram presence and work toward gaining real estate leads on Instagram. All it takes is a bit of planning and some quality content that people will value. Use these tips to attract new customers and boost your online visibility today!
Make sure to download our free real estate graphics + social media calendar below and check out our amazing Agentcrate membership plans just for realtors so you can spend less time thinking about social media, and more time selling houses!