5 Best Ads for Real Estate Agents in 2023

As a real estate agent, advertising is crucial to your success in the industry. With the advancements in technology and the increasing competition, it is important to have a well-rounded advertising strategy that can help you reach your target audience and generate leads. In this blog post, we will explore five effective ads that you should be running as a real estate agent in 2023.

Best Ads for Real Estate Agents

Here are the 5 ads you should be running as a real estate agent:

Facebook Lead Generation Ads

Facebook is one of the most powerful advertising platforms available today, with over 2.7 billion monthly active users. Facebook Lead Generation Ads allow you to collect leads directly from Facebook, without the need for users to leave the platform. These ads are designed to capture the attention of potential buyers or sellers and encourage them to provide their contact information in exchange for something valuable, such as a free home valuation or a guide to buying a home.

Objective: The objective of Facebook Lead Generation Ads is to capture leads and generate interest in your real estate services.

How to Run: These ads typically run on Facebook and Instagram, and can be targeted toward specific demographics, interests, behaviors, and locations. It is important to have a strong call-to-action in your ad, such as “Download our free guide” or “Get your free home valuation now.”

Landing Page/Website: These ads are designed to lead users to a lead capture form directly on Facebook. Once the user submits their information, you can follow up with them through email or phone to nurture the lead further.

Budget: A good starting point for Facebook Lead Generation Ads is $500 per month. However, the budget can be increased or decreased based on your specific goals and target audience.

Pro Tip: Make sure your ad creative is eye-catching and relevant to your target audience. Use high-quality images or videos that showcase your expertise and value proposition.

Google Search Ads

Google Search Ads are a great way to reach people who are actively searching for a real estate agent or property online. With Google Ads, you can create targeted ads that appear at the top of search engine results pages (SERPs) when people search for keywords related to your business. This means that people who are actively looking for a real estate agent will be more likely to see your ad.

Objective: The objective of Google Search Ads is to drive traffic to your website and generate leads.

How to Run: These ads run on the Google Search Network and can be targeted toward specific keywords, locations, and devices. It is important to have a strong call-to-action in your ad, such as “Contact us today for a free consultation” or “View our latest listings now.”

Landing Page/Website: These ads are designed to lead users to a specific landing page on your website that is relevant to the ad they clicked on. The landing page should have a clear call to action and provide valuable information to the user.

Budget: A good starting point for Google Search Ads is $1,000 per month. However, the budget can be increased or decreased based on your specific goals and target audience.

Pro Tip: Use Google’s Keyword Planner to find the most relevant keywords for your business. This will help ensure that your ads are shown to people who are actively searching for a real estate agent or property.

Video Ads

Video Ads are a great way to showcase your expertise, promote your latest listings, and build your brand’s presence online. Video content has become increasingly popular over the years, and it is a great way to engage your target audience and showcase your value proposition.

Objective: The objective of Video Ads is to showcase your latest listings and build your brand’s presence.

How to Run: These ads can be run on Facebook, Instagram, YouTube, and LinkedIn. You can create a variety of video content, such as property tours, agent introductions, testimonials, and educational videos.

Landing Page/Website: These ads are designed to lead users to a specific landing page on your website or YouTube channel where they can watch the video and learn more about your business.

Budget: The budget for Video Ads can vary widely depending on the platform, video production costs, and target audience. For example, YouTube Ads typically require a higher budget as they are charged on a per-view basis, while Facebook and Instagram Ads can be run with a lower budget.

Pro Tip: Keep your videos short and engaging, with a clear call-to-action at the end. You can also use captions and subtitles to make your video more accessible to a wider audience.

Retargeting Ads

Retargeting Ads are a type of display advertising that targets users who have previously visited your website or engaged with your brand online. These ads are designed to re-engage users who have shown interest in your business and encourage them to take the next step, such as contacting you for a consultation or scheduling a property viewing.

Objective: The objective of Retargeting Ads is to re-engage users who have previously shown interest in your business and encourage them to take the next step.

How to Run: Retargeting Ads can be run on a variety of platforms, including Google Ads, Facebook Ads, and Instagram Ads. You can create different types of retargeting ads, such as display ads, social media ads, or email campaigns.

Landing Page/Website: These ads are designed to lead users to a specific landing page on your website or a customized page that matches the message of the ad they clicked on.

Budget: The budget for Retargeting Ads can vary widely depending on the platform, target audience, and ad frequency. It is important to monitor the performance of your ads and adjust the budget as needed to maximize ROI.

Pro Tip: Segment your audience based on their behavior on your website and create customized retargeting ads that speak to their specific needs and interests.

Instagram Stories Ads

Instagram Stories Ads are a type of vertical video ad that appears in between the stories of people that users follow on Instagram. With over 500 million daily active users, Instagram Stories is a highly engaging platform that can help you reach a younger demographic and showcase your listings in a visually appealing way.

Objective: The objective of Instagram Stories Ads is to showcase your latest listings and build your brand’s presence on Instagram.

How to Run: These ads can be run through Facebook Ads Manager and can be targeted toward specific demographics, interests, and locations. It is important to use high-quality images or videos and a strong call-to-action in your ad.

Landing Page/Website: These ads are designed to lead users to a specific landing page on your website or a customized page on Instagram that matches the message of the ad.

Budget: The budget for Instagram Stories Ads can vary widely depending on the target audience and ad frequency. A good starting point is $500 per month.

Pro Tip: Use Instagram’s interactive features, such as polls, stickers, and swipe-up links, to make your ad more engaging and encourage users to take action.

Conclusion

In conclusion, advertising is an essential part of any real estate agent’s marketing strategy. By using a combination of Facebook Lead Generation Ads, Google Search Ads, Video Ads, Retargeting Ads, and Instagram Stories Ads, you can reach your target audience and generate leads that can help grow your business. It is important to have a clear objective, a strong call-to-action, and a well-designed landing page or website to ensure the success of your advertising campaigns. By following these tips and strategies, you can take your real estate business to the next level in 2023