The power of Facebook for businesses is no secret. With over 2 billion active users, Facebook is a veritable goldmine for real estate agents looking to get new real estate leads on Facebook. But with so many people using the platform, how can you make sure that your posts are seen by those who matter most?
By following a few simple tips, you can make sure that your Facebook posts are seen by the right people and that you’re well on your way to generating new leads. Here’s what you need to do to get real estate leads on Facebook:
If you’re not already using Facebook Ads, now is the time to start. By boosting your posts with a targeted ad campaign, you can ensure that your content is seen by people who are likely to be interested in what you have to say. Not sure how to get started?
If you’ve never set up a Facebook ad before, it can be a bit confusing. Here’s a quick guide to setting up your first Facebook ad.
First, log in to your Facebook account and go to the Ads Manager. Then, click “Create Ad.” You’ll be asked to choose your objective – do you want to boost traffic to your website, get more likes for your page, or promote an event?
** We highly recommend the “GET MORE LEADS” objective when running Facebook ads for real estate – this way you can capture the leads contact information to follow up with later!
Once you’ve chosen your objective, you’ll be able to select your target audience. Facebook allows you to target people by interests, demographics, and even behaviors.
**It’s important when selecting your target audience — you select SPECIAL HOUSING audience for real estate ads, or Facebook may disapprove your ad if it is housing related.
After you’ve selected your target audience, it’s time to create your ad. You’ll need to write a headline and some text, and choose an image or video. Make sure that your ad is clear and concise – you want people to understand what you’re offering right away. Once you’ve created your ad, set your budget and choose how long you want it to run. Then click “Publish” and your ad will be sent to Facebook for approval and then go live once approved!
There are dozens of groups on Facebook dedicated to real estate. By joining these groups and participating in the discussions, you’ll be able to reach a larger audience and get your name out there. Just make sure that you’re adding value to the conversations and not just promoting your own business.
But don’t just limit yourself to real estate groups, think about where your target audience hangs out online and join those groups as well. For example, if you’re trying to reach first-time home buyers, you might want to join groups for young professionals or new parents in your town.
Engage, comment, provide answers to questions that are relevant to your field and that you can speak to with authenticity, and aim to build relationships. These are all important things to do in order to generate leads on Facebook (or anywhere online, for that matter).
Facebook Events are a great way to get your name out there and generate leads. By creating an event and promoting it to your target audience, you’ll be able to reach a larger group of people and get them interested in what you have to offer. Events are a sometimes overlooked way to get real estate leads on Facebook in a very inexpensive way.
When creating your event, make sure that you include all of the relevant information, such as the date, time, location, and a brief description of what the event will be about. You should also include a link to your website or blog so that people can learn more about you and your business.
Once you’ve created your event, promote it by sharing it with your friends and family, and encourage them to share it as well. You can also promote your event through Facebook Ads, or by reaching out to relevant groups and asking if you can post about it.
Examples of events you might set up include: Open Houses, Virtual Tours and Homebuyer Seminars.
Creating a group is a great way to build a community and be the go to expert in your field. By creating a group, you’ll be able to reach a larger audience and build relationships with potential leads. In our opinion, it’s one of the best and long term ways to get real estate leads on Facebook.
But don’t stop there! You can also use your group to promote your listings, open houses, events, and blog posts. Just make sure that you’re not spamming the group with too many promotional messages, or you’ll risk losing members.
Some examples of the types of groups you might consider starting as a real estate agent on Facebook are :
– Your City/Neighborhood: Realty Group
– Home Buyers in (Your City): Resources and Tips
– Home Sellers in (Your City): Tips and Tricks
-Best Things to do in (Your City)
-All Things (Neighborhood)
Remember, don’t just start the group but interact on a regular basis. This is key to any social media platform but even more so on Facebook where people are looking for that personal connection.
Facebook Reels is a relatively new feature on the platform, but it’s already proving to be popular with users. Reels are basically short, 15-second videos that you can create and share with your followers.
You can use Reels to give people a behind-the-scenes look at your business, or to promote listings, open houses, and events. You can even use them to show off your local neighborhood or city.
Typically when a platform rolls out a new feature, they really push that content type in the algorithm which means your Reels have a good chance of being seen by a larger audience and the hopeful result is more exposure and more followers. Take advantage of that while you can!
** Make sure to use trending audio in your Facebook reels for even more exposure and interaction!**
Facebook Marketplace is a great place to promote your listings and reach a larger audience. When you list a property on Marketplace, it will appear in the newsfeeds of people who live in that area, which can help you to generate leads. And best of all, it’s free!
To list a property on Marketplace, simply go to the Marketplace section of Facebook and click on the “Sell” button. Then, fill out the relevant information about the property, such as the price, location, and description. You can also add up to 10 photos of the property.
Once you’ve created your listing, promote it by sharing it with your friends and family, and encourage them to share it as well.
By following these tips, you can make sure that your Facebook posts are seen by the right people and generate new leads for your business. Just remember to focus on adding value and not just promoting your own business, and you’ll be well on your way to ensuring you get real estate leads on Facebook!