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Social Media Strategy for Real Estate – Why You Need One and What’s In it? Most real estate agents today realize they need a website. From simple brokerage supplied sites to expensive, branded independent sites, most agents today have at least a site with a......

Why Fresh Social Media Content For Real Estate Matters You already know that to be successful in real estate, you have to have a website and Internet presence. Perhaps you’ve invested in your own site or are using your brokerage provided website; you’ve created a......

Setting Seller Expectations Visit any real estate office and you will hear agent complaining about unrealistic sellers. Yet dig a little deeper and more often than not, the complaint stems from poorly set expectations from the beginning of the relationship. From the very first meeting,......

Just Sold Postcards – Advertise Your Success to Your Target Audience We’ve all seen them – the Just Sold postcard. They’ve been seen in mailboxes and dropped off on front porches and even with the increased online presence of real estate agents and brokerages, these......

Marketing Investment Properties Marketing investment properties is a completely different strategy from the standard residential resale listing. While often located in the same neighborhood or even the same street, investors are looking at these homes differently from home buyers. They need to ensure that the......

Ideas for Social Media Video Marketing for Agents There is no doubt that videos have become the fastest, most exciting social media in the marketplace. You already know that successful real estate agents are using video to market their listings and themselves. If you’re new......

Nothing is more frustrating than watching a great listing sit on the market. Those early days of activity slowly turn to weeks and still no offer. The seller becomes frustrated and so does the listing agent. If you are facing a stale listing, fortunately there......

There are many successful real estate teams in the industry. A well organized and managed team can create increased opportunities for new clients and increased name recognition. There are great reasons for starting your own team, but there are negatives as well. It’s important to......

Multi-tasking has become a way of life. Contracts are signed while ordering the half-café-mocha-latte-light foam-extra hot-no whip at Starbucks. It’s a badge of honor to be able to seamlessly handle 6 different tasks at once, but at some point most people realize they can’t do......

As a professional real estate agent, you already know that listings sometimes do not sell. If you have a listing that is about to expire, understanding why is important. Not only might you be able to renew the listing, but it also allows you to......

Once the transaction has closed, it’s natural to want to let your client know how much you appreciate their business. While there’s nothing wrong with the bottle of champagne or monogrammed doormat, thinking outside the box can provide a lasting impression. Here are some innovative......

You’ve heard the expression that, “a house is not a home.” A building or blank living space is not a home until someone inhabits it and creates a life in it; yet most real estate agents are marketing just that – the space. Read most......

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Video Marketing - #1 Social Media Trend   You already know that having a strong social media marketing strategy is critical to your success as an agent. In many ways, social media such as Facebook, Twitter, Snapchat and YouTube has...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Strategies to Deal with Multiple Offers   Listing agents love hearing about a “seller’s market.” Yet while multiple offers and bidding wars might sound appealing, the truth is the way you handle these situations is important. Together with your seller,...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Creating a Price Reduction Plan   No one wants to consider the idea of a price reduction, but even in the most robust real estate market, there are times when it becomes necessary. Regardless of how diligently an agent prepares...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Benefits of Having a Real Estate Mentor   Finding a real estate mentor can help you accelerate your learning curve as an agent. Many mentors  offer personalized coaching to help you succeed in real estate. As with most things, real...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]How to Create a Real Estate Marketing Budget   Having a marketing budget is critical for the success of your real estate business. Not only does having a concrete plan allow you to attract new clients, it also keeps you...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Real Estate Photography Tips   You already know that pictures are a critical component for a real estate listing. With most buyers starting their home search online, the pictures they see have become even more important. This is your first...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]How to Write a Winning MLS Description   The first step any real estate agent takes when they first list a home for sale is to create the MLS listing. This is not only what other agents use to learn...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Top Producing Real Estate Agents’ Daily Schedule Success is not an accident; it takes a daily plan to ensure that you accomplish everything you need to during your work day. A daily schedule keeps you on track and allows...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Generate More Real Estate Clients   Real estate agents spend thousands of dollars to attract new business. From websites to paid lead generation services, it takes money to find prospects. Yet many of these potential clients slip away from poor...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] The TOP Skills Sellers Want in a Realtor   Real estate agents spend a great deal of time and money in attracting leads, but once they get the prospect’s attention, how do they convert the lead to a client?...