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Social Media Strategy for Real Estate – Why You Need One and What’s In it? Most real estate agents today realize they need a website. From simple brokerage supplied sites to expensive, branded independent sites, most agents today have at least a site with a......

Why Fresh Social Media Content For Real Estate Matters You already know that to be successful in real estate, you have to have a website and Internet presence. Perhaps you’ve invested in your own site or are using your brokerage provided website; you’ve created a......

Setting Seller Expectations Visit any real estate office and you will hear agent complaining about unrealistic sellers. Yet dig a little deeper and more often than not, the complaint stems from poorly set expectations from the beginning of the relationship. From the very first meeting,......

Just Sold Postcards – Advertise Your Success to Your Target Audience We’ve all seen them – the Just Sold postcard. They’ve been seen in mailboxes and dropped off on front porches and even with the increased online presence of real estate agents and brokerages, these......

Marketing Investment Properties Marketing investment properties is a completely different strategy from the standard residential resale listing. While often located in the same neighborhood or even the same street, investors are looking at these homes differently from home buyers. They need to ensure that the......

Ideas for Social Media Video Marketing for Agents There is no doubt that videos have become the fastest, most exciting social media in the marketplace. You already know that successful real estate agents are using video to market their listings and themselves. If you’re new......

Nothing is more frustrating than watching a great listing sit on the market. Those early days of activity slowly turn to weeks and still no offer. The seller becomes frustrated and so does the listing agent. If you are facing a stale listing, fortunately there......

There are many successful real estate teams in the industry. A well organized and managed team can create increased opportunities for new clients and increased name recognition. There are great reasons for starting your own team, but there are negatives as well. It’s important to......

Multi-tasking has become a way of life. Contracts are signed while ordering the half-café-mocha-latte-light foam-extra hot-no whip at Starbucks. It’s a badge of honor to be able to seamlessly handle 6 different tasks at once, but at some point most people realize they can’t do......

As a professional real estate agent, you already know that listings sometimes do not sell. If you have a listing that is about to expire, understanding why is important. Not only might you be able to renew the listing, but it also allows you to......

Once the transaction has closed, it’s natural to want to let your client know how much you appreciate their business. While there’s nothing wrong with the bottle of champagne or monogrammed doormat, thinking outside the box can provide a lasting impression. Here are some innovative......

You’ve heard the expression that, “a house is not a home.” A building or blank living space is not a home until someone inhabits it and creates a life in it; yet most real estate agents are marketing just that – the space. Read most......

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]What Should You Post to Social Media as a Realtor?   We’ve all seen them, the boring, salesy posts from local real estate agents. These posts reveal nothing about the agent except a polished, posed professional picture and a promise...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Best Ways to Share Testimonials to Potential New Clients    One of the best ways to grow your real estate business is to have satisfied past clients. Referrals are the backbone of real estate success. But today, so many buyers...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Why Social Media is Important for Real Estate Agents Why do you need an effective social media strategy as a real estate agent today? The answer is in the question…..social. Your success relies on making personal connections. Isn’t that...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]New Agents Can Still Stand Out From the Crowd -  Become Tech-Savvy The Internet has changed the way we approach most tasks. With all the real estate sites and tools available today, most home buyers are looking for listings...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]The Importance of Using Video in Real Estate Marketing The advent of social media and online marketing tools has changed the way we do most everything. With each passing year, users demand more and more innovative and stimulating viewing...

When a prospect heads to your website, you have a small window of time to grab their attention. With hundreds, or even thousands, of other real estate sites vying for attention you need the right landing page. By following a few simple tips, you can...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Why Branding is so Important for Real Estate Agent Success? Branding is a tool that gives every single entity an identifiable identity: from one person to huge corporations. Personal branding for real estate agents is highly important because it...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] How Can a Real Estate Agent Can Stand Out In A Competitive Market? With the real estate market booming all around the nation, competition is equally rising and it is becoming difficult to create a respectable identity amidst thousands...