How to Use Real Estate Highlight Covers on Instagram to Maximize Marketing

Are you a real estate agent looking to effectively market your business on Instagram? Leveraging Instagram highlight covers is a great way to get your message out and make sure that your profile stands out from the crowd.

Real estate highlight covers are a great way to showcase your business on Instagram. They can be used to showcase what kind of services you provide, highlight new listings, and advertise your business. It’s also a great way to show off past clients and their stories. Plus, highlight covers are a great way to keep your profile looking professional and on brand.

But, creating eye-catching real estate highlight covers isn’t always easy. It takes time, effort, and strategy to create effective covers that will make your profile stand out. In this blog post, we’ll cover the benefits of using real estate highlight covers, tips for creating eye-catching covers, optimizing your covers for mobile, how to create a highlight cover, making the most of Instagram story highlights, keeping your covers consistent, strategies for promoting your covers, utilizing hashtags to reach your audience, reasons to feature your past clients, and examples of successful real estate highlight covers.

1. Benefits of Using Real Estate Highlight Covers

The benefits of using real estate highlight covers are numerous. Highlight covers can help you showcase your services, highlight new listings, and advertise your business. They also make your profile look more professional, and they’re a great way to keep your content organized.

2. Tips for Creating Eye-Catching Covers

Creating eye-catching real estate highlight covers is all about having an eye for design and using the right elements to draw attention. Consider using bright, bold colors, compelling images, or interesting fonts. Make sure your cover looks professional and on-brand with your business. And make sure you pick a consistent theme for all of your covers.

3. Optimizing Your Covers for Mobile

It’s important to make sure your highlight covers look great on both desktop and mobile devices. Make sure your images are the right size with a minimum pixel resolution of 1080 x 1920 and use text-friendly fonts that will be easy to read on all devices.

4. How to Create a Highlight Cover

Creating a highlight cover is easy. You can use an image editing app or design software to create your own custom covers. Or better yet, utilize Agent Crate’s highlight cover templates in our design studio created just for real estate agents! Make sure that your images are the right size and resolution for viewing on mobile devices, and make sure your text is readable even when the screen is small.

5. Making the Most of Instagram Story Highlights

Instagram story highlights are a great way to make sure that your content is seen by more people. Take advantage of this feature by creating stories and videos that can be easily highlighted in your profile. Make sure you include interesting visuals, compelling text, and links or calls to action when applicable.

6. Keeping Your Covers Consistent

When it comes to highlight covers, consistency is key. Try to use the same colors and visuals for all of your covers so that they look cohesive and professional. Make sure your text is consistent across all of your covers so viewers know exactly what type of content they’ll be viewing when they click on a cover.

7. Showcase Testimonials in Your Highlights

Highlight covers are a great opportunity to feature past clients and their stories. Feature testimonials or case studies in your highlights to show viewers the positive impact you’ve had on real estate buyers and sellers.

8. Showcase Services You Provide

Highlight covers are also a great way to showcase the services you provide. Whether it’s home staging, investment advice, or real estate guidance, use highlight covers to show viewers what type of value you can bring to their real estate transaction.

9. Reasons to Feature Your Past Clients

Highlighting your past clients is a great way to show potential customers what type of service you provide. Feature client reviews and success stories, or have your clients create a story about their experience with you. These types of posts will help to build trust and foster more relationships.


Highlight covers are a great way to make your Instagram profile look more professional and organized. Keep in mind these tips when creating your covers: use consistent branding, optimize for mobile devices, feature past clients and their stories, showcase the services you provide, and utilize hashtags to reach your target audience. With the right strategy and design elements, you can create eye-catching highlight covers that will help you gain more followers and customers.


P.S. If you’re ready to bring your real estate marketing to the next level and attract your ideal real estate client, be sure to check out our REAL ESTATE MARKETING PLANS to save you tons of time on your social media marketing! 

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