31 REAL ESTATE AGENT INSTAGRAM POST IDEAS TO INCREASE YOUR FOLLOWERS ASAP

Are you a real estate agent looking to spruce up your Instagram feed? If so, you’ve come to the right place! In this article, we’ll share with you some great ideas for posts that will help you attract new clients and grow your business.

With over 1 billion monthly active users, Instagram is a powerful platform that should definitely be part of your marketing strategy. And when it comes to real estate, there are all sorts of creative ways you can use Instagram to showcase your listings, share industry news, and give potential buyers a behind-the-scenes look at what you do.

So without further ado, here are some great ideas for real estate agent

REAL ESTATE AGENT INSTAGRAM POST IDEAS

1. Show your work in action

REAL ESTATE AGENT INSTAGRAM POST IDEAS

Post photos of houses you have listed, under contract or have sold recently. This is a great way to show off your work and give potential clients an idea of the types of properties you deal with. You can also use Instagram Stories to give buyers a sneak peek of a new listing before it hits the market.

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2. Give design tips

Many current and future homeowners love the thought of designing and decorating thier home. As a real estate agent, you have a lot of knowledge about home design. Use Instagram to share your tips and tricks! You could do a series of posts on topics like choosing the perfect paint color, small space decorating, or 10 ways to make your home more energy efficient.

3. Share quotes that inspire you

As a real estate agents there are so many real estate related quotes you can share that will inspire your followers. You could do a quote of the day or week on Instagram and pair it with a photo related to real estate or homeownership.

4. Post Your Pets

Social media loves pets – and it’s such a great way to bring some fun and personality to your posts! Who doesn’t love a cute puppy photo? Make sure this is part of your strategy!

5. Offer advice

Buying and selling home can be a stressful experience . As a real estate agent, you can use your Instagram account to offer advice and tips to make the process go as smoothly as possible. You could do a series of posts on topics like how to prepare your home for sale, what to expect during the closing process, or 10 things every first-time home buyer should know.

6. Share before and after photos of homes

Do you work with investors who flip homes? Most people LOVE a great before and after photo. Showing the transformation of a home can be very inspiring and may even give some people ideas for their own homes.

7. Tour a new construction community

Model homes are the offer the best instagram worthy photo ops, and are easily accessible! Plus builders will appreciate the free marketing! So head on over to your favorite new home community and share!

8. Share Accomplishments

Did you just become a Broker? Ended up #1 in your brokerage last month? Share your accomplishments! Make sure your followers know that your hard work pays off and share your wins!

9. Share tips on how to stage or decorate your home for sale

Not all homes are ready to list the minute the seller is ready. Some are vacant , some need a little work and some just need to be staged or decorated to show their full potential. If you have tips and tricks on how to do this, share them on Instagram!

10. Offer advice on how to prepare your home for an open house

As an agent, you know all the tips and tricks for getting a home ready for an open house. Why not share them with your followers? Posting a series of tips on things like decluttering, deep cleaning, and curb appeal will show your followers that you’re an expert in the field and may even inspire them to use your services when they’re ready to sell.

11. Post Market Stats

The market is constantly changing and people are always interested in learning more about it. By posting market stats, you’re not only showing your knowledge and expertise, but you’re also providing valuable information that your followers can use.

12. Share funny stories or experiences from your time in the real estate industry

One thing about real estate is that it is never boring! There are always funny or interesting stories to be shared. These types of posts humanize you and make you more relatable, which can help build trust with your followers.

13. Showcase your neighborhood

If you live and work in a great neighborhood, show it off! Post photos of the local parks, shops, and restaurants. This is a great way to show your followers what makes your neighborhood special and why they should consider living there. And as a bonus, you’ll gain a lot of exposure as the go-to agent in your neighborhood with the residents in your neighborhood.

14. Give a sneak peak into a day in the life

Day in the life posts are always popular on Instagram. People love getting a behind-the-scenes look into other people’s lives, especially if those people have an interesting or unique job. As a real estate agent, you definitely have an interesting and unique job! Use Instagram to give your followers a sneak peak into what it’s like being a real estate agent. You could do a series of posts, each highlighting a different aspect of your job.

15. Share Testimonials

There’s no better way to show your credibility and expertise than by sharing testimonials from past clients. These could be written testimonials that you post as a photo, or video testimonials that you share on your Instagram Stories. Either way, your followers will be able to see first-hand how happy your clients are with your work, and they’ll be more likely to use your services in the future.

16. Offer Tips on Home Maintenance

Owning a home is a lot of work! There’s always something that needs to be done, whether it’s fixing a leaky faucet or painting the garage. As a real estate agent, you have a lot of knowledge about home maintenance. Use Instagram to share your tips and tricks with your followers. You could even do a series of posts, each focusing on a different task or project.

18. Share Funny Quotes or Memes About Real Estate

Real estate is a funny business, and there are plenty of hilarious quotes and memes out there that capture the essence of what it’s like to be a real estate agent. Share your favorites on Instagram and make your followers laugh. These types of posts are great for building rapport and showing your personality.

19. Post Real Estate News

Keep your followers up-to-date on the latest real estate news by posting articles from industry publications. This is a great way to show that you’re always on top of the latest trends, and your followers will appreciate having access to this information.

20. Offer Tips on Renting vs. Buying

There’s a lot to consider when deciding whether to rent or buy a home. As a real estate agent, you have a lot of knowledge about this topic. Use Instagram to share your tips with your followers. You could even do a series of posts, each focusing on a different aspect of the decision-making process.

21. Share Financial Tips for Homeowners

Owning a home is a big financial responsibility. There are a lot of things to consider, from mortgages and property taxes to home insurance and maintenance costs. As a real estate agent, you have a lot of knowledge about this topic. Use Instagram to share your financial tips with your followers. You could even do a series of posts, each focusing on a different aspect of homeownership.

22. Offer Tips on Moving

Moving is a big undertaking, and there’s a lot to consider, from packing and shipping to unpacking and settling in. As a real estate agent, you have a lot of knowledge about this topic. Use Instagram to share your tips with your followers. You could even do a series of posts, each focusing on a different aspect of the moving process.

23. Share Tips on Home staging

Home staging is a great way to make your home more appealing to buyers. As a real estate agent, you have a lot of knowledge about this topic. Use Instagram to share your tips with your followers. You could even do a series of posts, each focusing on a different aspect of home staging.

24. Offer Tips to First Time Homebuyers

Buying a home is a big decision, and it can be a daunting task for first-time homebuyers. As a real estate agent, you have a lot of knowledge about this topic. Use Instagram to share your tips with your followers. You could even do a series of posts, each focusing on a different aspect of the home-buying process.

25. Share Holiday Posts

Get into the holiday spirit by sharing festive posts on Instagram. You could wish your followers a happy holidays, share your favorite holiday traditions, or post photos of your decorated office or home. Whatever you do, make sure your posts are fun and engaging.Your followers will appreciate the effort, and it will make them more likely to use your services in the future.

26. Give Back to the Community

As a real estate agent, you have the opportunity to give back to your community in a variety of ways. Use Instagram to share how you’re giving back, whether it’s through volunteering, donating money or goods, or participating in a charitable event. Your followers will appreciate your commitment to giving back, and it will make them more likely to use your services in the future.

27. Ask for Referrals

One of the best ways to grow your business is to get referrals from your satisfied customers. Use Instagram to ask your followers for referrals. You could post a photo of a recent happy customer and ask them to tag someone they know who’s looking to buy or sell a home. Or, you could do a giveaway where the prize is a free home consultation. Whatever you do, make sure you’re clear about what you’re asking for. Your followers will be happy to help if they know what you’re looking for.

28. Show Off Your Listings

As a real estate agent, one of your main goals is to sell homes. Use Instagram to show off your listings and get people excited about buying a home. You could post photos of the property, share the listing price, and highlight the best features of the home. Be sure to use compelling copy and high-quality photos to make your posts as effective as possible.

29. Offer Homebuyer Seminars

If you want to help your followers buy a home, offer them seminars on the home-buying process. Use Instagram to promote your seminar, and be sure to include all the relevant details, such as date, time, and location. You could even do a series of posts, each focusing on a different aspect of the home-buying process.

30. Get Personal

Your followers want to get to know you, so don’t be afraid to share a little bit about your personal life on Instagram. Post photos of your family, your pets, your hobbies, and anything else that gives people a glimpse into who you are as a person. The more your followers know about you, the more likely they are to use your services.

31. Post About Local Events

As a real estate agent, you have the opportunity to help your followers learn about local events. Use Instagram to post about upcoming events, such as art shows, festivals, and concerts. Be sure to include all the relevant details, such as date, time, and location. Your followers will appreciate your effort, and it will make them more likely to revisit your page to stay up with events that are going on.

There you have it – our comprehensive list of 31 REAL ESTATE AGENT INSTAGRAM POST IDEAS! Start implementing them today!

P.S. If you’re ready to bring your real estate marketing to the next level and attract your ideal real estate client , be sure to check out our REAL ESTATE MARKETING PLANS to save you tons of time on your social media marketing! 

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